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Auction Announcer

Website Canadian Thoroughbred Horse Society (Ontario)

The Canadian Thoroughbred Horse Society (Ontario Division) is a membership-based not-for-profit organization that supports the breeding of thoroughbred race horses in Ontario.  We work to and improve the economics and sustainability of the industry, operate auctions, and provide other services to members. A healthy and vibrant industry in Ontario is essential to support thoroughbred racing.


We are seeking a knowledgeable and charismatic auction announcer with a deep understanding of thoroughbred horse pedigrees to enhance the auction experience for both buyers and sellers. The ideal candidate will possess a passion for horses, exceptional communication skills, and the ability to engage and educate audiences about the bloodlines, conformation, and performance potential of each horse up for auction.

This is for one sale only to be held in August of 2024 at Woodbine Race Track, Rexdale, Ontario.  Five days required on site.


  • Provide insightful commentary on the pedigrees, bloodlines, and notable achievements of the horses being presented for auction, enhancing the audience’s understanding of each horse’s breeding and potential.
  • Capture the audience’s attention with engaging commentary and anecdotes, creating excitement and interest in the auction proceedings while imparting valuable information about the horses being offered for sale.
  • Educate potential buyers about the significance of pedigrees, breeding trends, and the importance of selecting horses with strong bloodlines.
  • Assist potential buyers in understanding the significance of pedigree information in relation to a horse’s suitability for various disciplines, such as racing, breeding, or sport.
  • Work closely with the auctioneer, sales team, and marketing staff to ensure seamless coordination of announcements and presentations throughout the auction event.
  • Address inquiries from potential buyers regarding specific pedigrees, bloodlines, or performance records, providing accurate and detailed information to assist them in making informed purchasing decisions.
  • Collaborate with the marketing team to promote the auction event by leveraging expertise in pedigrees to highlight key selling points and attract potential buyers.
  • Maintain a professional demeanor at all times, projecting confidence and authority while conveying passion and enthusiasm for the horses being presented for auction.


  • In-depth knowledge of horse pedigrees, bloodlines, and breeding practices, with the ability to analyze and interpret pedigree information to assess a horse’s potential value and performance.
  • Excellent verbal communication skills, with the ability to convey complex pedigree information in a clear, concise, and engaging manner to audiences with varying levels of horse industry knowledge.
  • Genuine passion for horses and the equine industry, coupled with a desire to share knowledge and promote the understanding and appreciation of horse pedigrees
  • Meticulous attention to detail, ensuring accuracy in the presentation of pedigree information and the ability to recognize and highlight noteworthy achievements and connections.
  • Strong public speaking and presentation skills, with the ability to captivate and engage audiences while maintaining professionalism and credibility.
  • Ability to work effectively as part of a team, collaborating with auction staff, sales representatives, and marketing professionals to deliver a cohesive and successful auction experience.

Education and Experience

Proven experience in public speaking, broadcasting, or equine-related roles demonstrating expertise in horse pedigrees.

list courses from Equine Guelph, University/College, or others, and highlights that make you stand out
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